Audience engagement is the key factor in event success. Businesses utilized different technology tools in event for attendee’s interaction with event organizers. There was a past when getting someone attention was a quite hard and challenging task. But now in the world of modern technology, it has become ease and convenient rather than past. There is intense ties among technology and audience interaction.
Event industry worth
Event industry is growing industry across the globe and it is becoming popular with the passage of time. Event industry left behind the other marketing tools because of its powerful impacts on business procedures. With the help of event, business brands enhanced the business sales and services also the relationship with customers. Business experts and professional acknowledge that event is expensive marketing tool and it is costly than the development of new product. Businesses has been producing billions of dollars from their events in just UK and USA companies generated more than $400 billion dollars from meetings, conferences and event. Certainty came into the business because of successful event. So for getting success in business, event should successful therefore, success in business significantly associated in event industry. Successful event takes your business to beyond the limits of success and flop can drag you down with your business.
Used of technology devices
So businesses are using numerous technology tools to make this happen and trying to get expected results from their audience.But technology devices such as iPad, laptop and tablet has been using widely for audience interaction by businesses in event.Technology devices keep attendees engaged throughout the event. Therefore, most of companies gives preference to hire the iPad and laptop from iPad hirecompanies along with iPad stand and used it in their business event procedures for prosperous and beneficially results.
There are creative technology ways to get the audience engagement in event like:
- Social media integration
- Incorporate virtual reality
Social media integration
Approximately, 4 billion peoples has connected with each other through online social media platforms across the globe.Through social platforms peoples shared the information, knowledge and ideas with each other. It splash the intense interest of peoples in social media.Therefore, social media value is immense as well as it is the popular and powerful tech tool which has been using in the event for better interaction among customers and event organizers.
Social media platforms such as Facebook, Twitter plays an eminent role in the contender’s engagement. Start a Twitter event hashtag and let the audience allow to interact with event organizer through event hashtag in an effective way. Splash the Twitter wall where attendees became able to saw their tweets which they had shared with others and it is highly prosperous step towards the success of event. Facebook can also be used for event live streaming, through this step audience will see their live activities in the event what they are doing will be monitored online and audience will be watching it.
Incorporate virtual reality
In events, use of virtual reality is a certainty factor of success. People want to see the world as a global village However, the communication and collaboration between businesses and their goals is no more problem. VR finished the border of distance and make the world where people is able to interact with each other in an effective way. Now contenders can take participate in event from anywhere the world also acquire the expected results from the event organizer. But it is expensive technology rather than others. Small business can’t afford it and use it in their events. So take the VR on rent from VRHire companies rather than buy also save money and time.